Jimmy Choo, the footwear brand that produces glamorous shoes women love to covet, is to launch a range of men's shoes this summer.
Apparently pitched at the man in a Jimmy Choo wearing woman's life, it is a (relatively) masculine collection of loafers, evening slippers, hi-tops, biker boots and even a pair of croc Hunter wellies.
I must say, I am not blown away by what I am seeing so far. Apart from maybe a few of the hi-tops and the paisley patterned slippers, they look a bit, well, average to be honest. Not that I like the slippers, I actually think they are hideous. In fact the whole collection is boring.
It's just not what I would have expected from a fashion brand that gives women the likes of these fabulous black and orange patent stilleto's. I was hoping for some more colour, something a little more edgy at least and which would set them apart from other men's shoes.
Surely we men deserve something a bit more exciting than a pair of black buckled croc shoes, however well made or high quality they are? I couldn't really tell them apart from a pair of Church's or Tod's and there is nothing that shouts Jimmy Choo, which is disappointing.
Maybe, as I have no Jimmy Choo wearing women in my life, I am just not who they are aiming for, but I think they have missed a trick.
What do you think of them?
